Posts Tagged ‘ education ’

How maps survived the threat of GPS and even became cool again

The extroverted children played with action figures. The introverted ones sketched pictures.

I was a weird hybrid of the two archetypes. I charted maps of the neighborhood.

Now I might get to revisit that outlet of youthful imagination.

Just when it seemed that maps were dying a slow death at the hands of GPS systems, interactive media has opened up a limitless range of new possibilities to put visual representations of streets and terrain to practical use. These are uses that go beyond what Mapquest offers or even the voyeuristic appeals of Google Streetview and Google Earth. Now both the content and the design of each map can meet the unique navigational needs of each user. They can also help spotlight a particular subject and function as the perfect establishing shot to orientate audiences to a new interactive world.

Take North Carolina wine, a product that figuratively speaking really has struggled to get on the map against better known European and Californian competitors. Dozens of new wineries have popped up across the state in recent years, but they’re usually in remote areas and hard to discover navigating with traditional maps alone. Enter the North Carolina Wine and Grape Council, which put together this interactive map that makes it easy to plot out your own wine trail and compile info on each stop along the way. It cuts out all the clutter and simplifies the interface around the target objective — getting visitors to explore multiple wineries no matter where they live.

On a much more advanced level, the Los Angeles Conservancy is also using an interactive map to build awareness of the city’s historical attractions. It simplifies what is usually a crowded-looking metropolis on any map into an organized set of info that invites users to plan their own trips and see the city as a living museum. You can scratch the surface, go into details or use it to figure out which sites to see in person. In this map, they no longer have to compete for attention with L.A’s plethora of distractions, making it both a navigational tool and a promotional spotlight.

On the news side, check out this interactive map on the potential consequences of global warming. You can see what parts of the world will be underwater if the oceans rise by various amounts. At 1 meter, my brother in Wilmington is still safe. Beyond that, his city starts sinking.

These sites are just scratching the surface. Imagine being able to access an interactive grid of power lines or water pipes next time there’s a break in your utility service. Envision learning about military history by scanning  maps of old battlefields to see where troops were positioned and how enemy ranks were broken. Consider getting wrapped up in a fantasy/sci-fi tale by scanning a map of the fictional world to learn about the culture and zoom in on any location for more detail.

Maybe it’s just that kid in me who’s still charting roads while on his bike or marking down landmarks while  hiking trails, but interactive maps are among the most exciting and dynamic uses of the the communications technology already available to us. Over the next few months, I hope to come across countless more examples of their potential being realized, and reengage in my own love of map-making  all over again.

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Tapping into the stream

Last time I completed an assignment for school, the year was 2004. Social media had barely budded on college campuses, much less corporate offices or mainstream media entities. Smart phones were almost the exclusive property of the business world and had yet to puncture nearly every aspect of pop culture and personal recreation. Streaming video online was nowhere near a viable way to reach a mass audience. Video games were still tethered to thumb-operated controllers. Newspapers were still turning large profits.

Yet if the pace of communications seems swift during that span, it’s but a trickle compared to the rapid stream of progress the public relations, marketing and journalism fields are poised to face in the next five years. The possibilities are exciting and dynamic, but it will require tremendous diligence and curiosity to keep pace.

I’ve started this blog and a new Twitter account to maximize my engagement in learning and practicing the latest in interactive media as a student in Elon University’s M.A. in iMedia program. The stream of new discoveries will match the breakneck pace of new developments in communications, and I’ll chronicle my new knowledge, research, projects and opinions here. I can’t wait to accelerate my understanding of connecting with audiences in an age where acceleration is constant.