Tapping into the stream

Last time I completed an assignment for school, the year was 2004. Social media had barely budded on college campuses, much less corporate offices or mainstream media entities. Smart phones were almost the exclusive property of the business world and had yet to puncture nearly every aspect of pop culture and personal recreation. Streaming video online was nowhere near a viable way to reach a mass audience. Video games were still tethered to thumb-operated controllers. Newspapers were still turning large profits.

Yet if the pace of communications seems swift during that span, it’s but a trickle compared to the rapid stream of progress the public relations, marketing and journalism fields are poised to face in the next five years. The possibilities are exciting and dynamic, but it will require tremendous diligence and curiosity to keep pace.

I’ve started this blog and a new Twitter account to maximize my engagement in learning and practicing the latest in interactive media as a student in Elon University’s M.A. in iMedia program. The stream of new discoveries will match the breakneck pace of new developments in communications, and I’ll chronicle my new knowledge, research, projects and opinions here. I can’t wait to accelerate my understanding of connecting with audiences in an age where acceleration is constant.

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